Videos have a lot more importance than images or text because they send the message clear without any misunderstandings and that makes videos a reliable source. Also, people connect with a face or a person when they are in a first person basis rather than a text which is mostly on a third person basis. And that is what makes video marketing such an important and one of the biggest tool in a marketers arsenal.

So under video marketing brands create their own videos that, promote their company, drive their sales, raise awareness about their products or services, or simply engage your customers. But developing a video marketing strategy is a lot more complicated and one of the reasons for that being video marketing is data driven, thereby requires regular monitoring. Therefore, to develop a video marketing strategy, you need to keep these following points in mind

• Allocating resources,
• Engagement,
• Keeping it short
• Publish
• Analyze

Now you know what to do when you’re looking for a viable video marketing strategy, but the bigger question is which type of marketing to go for, because there are a number of options available in video marketing and all of these options target a specific segment of people. The types of videos that can come under Video marketing includes:

Educational videos: Should be created for the purpose of teaching something new. Educational videos include following type of videos, Tutorial videos – teaching how to use, Industry update videos – Shows that you know about your industry thereby establishing trust, Explainer videos – Explains stuff such as business, product and service and any other complicated question.

Company culture videos: Tells more about the company’s personality. Includes Event videos – Showing events, volunteer work, charity work, etc thereby telling more about the company without actually telling anything, Brand videos – Talk about the core principles of your company and the things that you believe in

Product videos: Made to get people interested in your product. It includes Product demo videos – With this viewers understand the workings of the product, Product launch videos – You can create a lot of hype with your product launching videos.

Testimonial videos: They are supposed to work like anyother testimonials only with the difference that it increases trust because people now know that there are genuine customers who are satisfied with this product.

With so much to do Video Marketing is definitely very complicated and can’t be done alone. But if you’re worried that where you’re going to find a Video Marketing services agency then worry no more. For we the people of Growth Guide are here at your service. We’ll help you in increasing your video presence over the internet all the while taking care datas and statistics.